Sourcing BMV Property Leads in UK

The major problem facing BMV property investors today is no longer the finance but the quality of the leads along with increased competition in the BMV investor market. The more popular BMV purchase becomes with investors the harder it has become to get those big discounts and large cash backs to stack up.

BMV is not exactly rocket science and the problem today is to know which lead providers you can trust and which you should stay away from.

This article is designed to help inform BMV property investors on the various lead sources available to them. If you haven’t already done so, I recommend you read my articles on BMV Property & BMV Mortgages which will give you a good insight into the workings of this relatively new phenomenon.

Estate Agents
By far the most effective way to source local leads are through estate agents but don’t expect to pick up BMV deals from the shop window. If you have contacts within the estate agents you can achieve some great results from this lead source.
Remember most estate agents will already either be buying BMV property themselves or have investors lined up and waiting for properties. The only way to make this work is through incentives for the agents, if they know that a good lead and quick completion will earn them £500 - £1,000 as a finder's fee then you’re likely to get better deals than just asking for anything that they can't sell.
Either go direct to the managements of independent estate agents or negotiate deals direct with the agents of larger agencies.

Positives
• You have professional agents who are in the local area every day dealing with potential sellers.
• Long term relationships can be achieved with constant steam of leads to service.
• Agent can help flip properties for instant profit or negotiate on your behalf.

Negatives
• Most agents will already have a database of willing investors requiring less than 15% discount.
• Many agents will require larger finder’s fees due to the constant supply of investors.
• You need to achieve a high conversion rate to keep the agents happy and willing to continue sourcing BMV deals on your behalf.

Repossession Leads
Not an easy job but its here you can negotiate deals of 30% or more BMV. It involves long hours, street walking, spending time with people who are often in sad circumstances and then negotiating the lowest possible price before the property is taken into repossession.
This is not a route for first time investors and is often difficult for experienced investors to work successfully although if done right the rewards are often worth all the effort.
The process involves obtaining lists of homeowners due to attend court regarding repossession of their property and carefully targeting these homeowners with information about your services. Many investors will target the local area and hand post notes through the door stating they are looking for property to buy in the area.
The number one rule is not to personalise the letters as this will often scare the homeowners on how somebody else could know their personal business.
Buying BMV property through this process will usually take from 2 – 6 weeks to convert and you have to deal with a lot of time wasters along with homeowners agreeing when it’s already too late. You need to be a fantastic people person and show your empathy with people's situations, you could spend hours with someone only to leave with nothing other than a sad story.

Positives
• If successful you can achieve discounts in excess of 25%.
• You can target your local area.
• Opportunity to help distressed sellers avoid repossession.

Negatives
• Can be extremely time consuming with a lot of hassle from homeowners along with time wasters who are inevitably going to have their home repossessed.
• Many of the home owners have high LTV mortgages which often make the deal impossible for the seller, lender and buyer to agree on.
• Difficult to manage outside your local area as the best results are often achieved with hand delivers notes and home visits.

Unqualified leads
These leads come from a range of different sources and will generally include the homeowners full contact details, mortgage amount, property value, reason for sale and agreement to sell at a discount.
This is currently the most popular form of lead purchase which generally come from homeowners searching online for companies who will purchase property quickly. They will complete an online form and these details will them be sold on the open market.
My warning on these leads would be to find out if the lead generators buy BMV property themselves and if so why are they selling them?
Another thing to remember is that these leads are generally sold for £75 - £250 each which requires an amount of confidence on your part to know the leads are of good quality and will have a high conversion rate. The major problem with these leads involve the homeowners themselves, they will often submit their details to a number of websites, resulting in homeowners playing the buyers against each other for the highest offer.
Getting anything more than 15% - 20% BMV is extremely difficult unless you’re a strong negotiator. Remember that after winning the bidding war the seller could still pull out of the deal at any moment whilst their still contacting every possible buyer under the sun.

Positives
• Lower price for leads compared with ready made deals.
• Contain most of the information required to assess profitability.
• Often room for cash back.
• Some providers have lead replacement policies.

Negatives
• Extremely competitive market with buyers competing with unknown number of other bidders.
• Risk of sellers being time wasters and only interested in what they “could” get for their home.
• Hidden fees often attached such as sourcing fees often up to 2%.
• Number of lead providers will sell the same lead to multiple buyers.
• Leads are often ones which the lead providers are not interested in themselves.

Ready made deals
This is the armchair investors dream, go online, find a ready made deal, accept the terms and the BMV property, finance, lead, and legal fees are taken care of for you. They are packaged as one price with rental and valuation calculations already completed and then sold as packages generally in the region of £500 per lead.

Positives:
•Deals are ready made, no need to negotiate prices, work out rental & valuations or often arrange the finance.
•Great for first time buyers with little knowledge of BMV market required.

Negatives:
• Deals often carry hefty fees with £500 for the package, 2% set up fee and broker fees added on top.
• Cash back is often little if any and some deals require capital investment.
• Rental calculations are often 100% of the mortgage which could spell trouble if tenants don’t pay.

In conclusion I urge any BMV property investors to research their lead provider thoroughly before committing yourself and your money by getting answers to the following questions;
• What are the true costs including all the fees?
• What experience does the lead provider have?
• Where do the leads come from?
• Does the lead provider also invest in BMV property and if so why are they selling the leads?
If the lead provider requires you to use its solicitor, broker and agents be very cautious as there are a number of rogue traders out there searching for people new to BMV investment to prey on.

Get a good BMV mortgage broker who understands the BMV market and who can assess possible deals and give you guidance on its merit.
Don’t hunt for the cheapest lead prices; they are often the ones that no one else wants.
Join specialist BMV property forums and lead exchanges before beginning your venture into BMV as they are often filled with peoples experiences and advice.
Personally I use the following websites but remember that what’s right for one may not be right for another.

singingsig.co.uk
bmvpropertyleads.co.uk
leadsexchange.co.uk
discountpropertyauction.co.uk

I hope you found this article useful and I’m more than happy to talk to anyone new to BMV property along with experienced investors. I am a specialist BMV mortgage broker and property investor with a wealth of knowledge & experience of the market.

Written by,
Daniel Morgan
Buy to Let Mortgage Broker & Property Investor